Signiant

A SaaS experience dedicated to secure and reliable large file transfers.

Time to read: ~1.5 minutes

Project Background

In an effort to modernize their brand identity as a reliable SaaS data transfer company, Signiant brought in my team to overhaul their messaging and visual language without sacrificing their feeling of “legacy status”.

Challenges

How do we modernize a design system while maintaining Signiant’s legacy status in the market?
Managing the filters for dynamic content could quickly become overwhelming due to the plurality of categories available.
Lengthy articles can intimidate users and the method for requesting a download of those articles is needlessly complex.

Solutions

We retained the legacy status by focusing on visual techniques, language, and quality-of-life updates that emphasize the trust and confidence associated with established companies.
By combining category tags across dynamic content types, we reduced multiple redundancies and streamlined the customer experience.
We implemented a Table of Contents / secondary navigation to organize longer articles into smaller pockets of information. We also optimized the flow for obtaining a pdf of the article down to a single button.

Responsibilities

Help establish a renewed style guide, introducing fresh visual motifs.
Overhaul the filtering system, clearly distinguishing between Categories, Content Types, and Tags.
Style a full suite of flexible component blocks to be used in WordPress. Ensure ADA compliance.
Test functionality of component blocks by using them to build a core set of recommended pages.
Assist development through QA testing and logging Bugs at regular intervals.