College of Business

Oregon State University

Navigating the complex, interconnected systems of higher education.

Time to read: ~1.5 minutes

Project Background

While migrating between Content Management Systems, OSU brought on the East Coast Catalyst team to overhaul their site’s usability and visual identity.

Challenges

- A majority of the content was final, creating design limitations.

- Primary navigation was busy and unfocused.

- The Program Finder was outdated, limiting exploration for students and prospects which stemmed site conversions.

Solutions

- We reorganized the information from the primary navigation into distinct sections based on target audiences.

- Gave each audience distinct visual markers repeated throughout the site.

- We rebuilt the Program finder from scratch- modernizing its functionality and integrating it with the site.

Responsibilities

- Assist in conceptualizing the initial design exploration into color usage and font selection.

- Create nuanced visual cues to differentiate between dynamic content pages like Blogs and Faculty Profiles. Integrate those cues across interactive elements and page layouts.

- Oversee the design of a net-new Program Finder, using modern information design techniques.

- Design a contextual secondary navigation to reduce information overload on relevant pages.

- Ensure feature feasibility through regular check-ins with Development teams.