Benecon

The unique challenges of designing for events in the insurance industry.

Time to read: ~1.5 minutes

Please Note

Some of the content on this page was not officially used by Benecon. I have included it because I am proud of my work regardless.

Due to host site limitations, the text on some of the images may appear blurry, especially on mobile devices. I am happy to provide high-resolution imagery of any of this page’s content to anyone who requests.

Project Background

As an established employee benefits company, Benecon hosts and attends multiple events a year. They brought in my team to create graphics, booths, and webpages to support their mission of “self-funding solutions”.

Challenges

Project turnaround times were often very quick, averaging about 1-2 days.
Old site components were buggy and lacked modern functionality. This made rapid turnaround times difficult and halted most creative iteration.

Solutions

Reused components and structures where possible to cut down on design time. Partnered with a graphic design firm to ensure deadlines were met.
Established frequent communication streams with Developers to locate and address bugs, circumventing the backlog entirely.

Responsibilities

Utilize Product Design principles to create multiple instances of print media, including Table Cloths, Exhibit Booths, Posters, and Postcards.
Layout various email templates, covering general internal communications & special events across different Benecon-owned brands.
Use existing components to create net-new webpages emphasizing professionalism and content security while remaining conscious of tight time constraints.