Benecon

The unique challenges of designing for events in the insurance industry.

Time to read: ~1.5 minutes

Please Note

Some of the content on this page was not officially used by Benecon. I have included it because I am proud of my work regardless.

Due to host site limitations, the text on some of the images may appear blurry, especially on mobile devices. I am happy to provide high-resolution imagery of any of this page’s content to anyone who requests.

Project Background

As an established employee benefits company, Benecon hosts and attends multiple events a year. They brought in my team to create graphics, booths, and webpages to support their mission of “self-funding solutions”.

Challenges

- Project turnaround times were often very quick, averaging about 1-2 days.

- Old site components were buggy and lacked modern functionality. This made rapid turnaround times difficult and halted most creative iteration.

Solutions

- Reused components and structures where possible to cut down on design time. Partnered with a graphic design firm to ensure deadlines were met.

- Established frequent communication streams with Developers to locate and address bugs, circumventing the backlog entirely.

Responsibilities

- Utilize Product Design principles to create multiple instances of print media, including Table Cloths, Exhibit Booths, Posters, and Postcards.

- Layout various email templates, covering general internal communications & special events across different Benecon-owned brands.

- Use existing components to create net-new webpages emphasizing professionalism and content security while remaining conscious of tight time constraints.