FormAssembly

Where data collection & form building meet.

Time to read: ~1 minute

Project Background

As a leading multi-industry data collection platform, FormAssembly brought in my team to touch up their brand identity and introduce new ways for users to interact with their services.

Responsibilities

Design a net-new “Template Library” for users to browse available form templates that provides a comprehensive overview of each available template at a glance.
Create a unique visual style for the template thumbnails that accounts for the varying lengths of the form templates.
Implement a new scalable filtering system that can be added to over time without becoming visually overwhelming.
Create a new popup modal as an optional template preview to reduce unnecessary site redirects.
Lay out an SEO-ready landing page that can be easily customized for any current or future templates.